Artists and Musicians Earning Potential: Time to think outside the box

As many of you know, I have been an artist advocate since before I even moved into the music and technology sector.  Having the benefit of being a performing musician at times (granted not at the level of many of our clients at VNUE), it is very easy for me to see and identify problems and current trends in the industry.  With the added benefit of having worked in technology, and constantly looking for solutions that will help artists make more money and give them more control over their art, I've been fortunate enough to create viable solutions and have a very good understanding of how to fit the pieces together.

But what many artists and musicians don't think about is this:  They are ultimately the sole decision makers when it comes to creating more of an opportunity to create revenue (income) for themselves.  They are the facilitator; and they can also be the roadblock.

For example, if you think you are going to make a record and strike a big deal with a label, guess what?  You're wrong.  Well, at least 99.9% of the time.  These days, things are a lot different.  Unless you already have 100K or more followers on your social media, a major label won't take a second look at you.  And even if you get a deal, you likely will still be relying on your touring income for years.

But there are other ways to take control of your career and make a good living, and even succeed.  Innovative solutions such as what VNUE is rolling out such as can help make that difference.  Utilizing Youtube and generating interest and followers is a positive strategy.  Old-school posters and flyers when you play your gigs are never out-of-style.

To be clear when it comes to, I'm not tooting our own horn, so to speak, but using this as an example.  You MUST be able to think out of the traditional box. is our technology platform that we use with VNUE to record major artists and release the content to fans right after the show via mobile devices and the web (this is in addition to our traditional physical DiscLive products).  There is no risk to the artist - we do a net split - and the artist gets the major percentage of a revenue share.  As we like to say in the business,  it is "found revenue," because the artist just gets on stage and does what they always do:  play music.

But did you know that our technology is available for ALL musicians and artists?  Musicians can download the "STUDIO" app, and utilize it to capture and upload pristine live recordings of their performances, and market it to their fan base.  Artists can set their own price, and have total control over the content.  You need only go to and sign up.  There is no cost.

The biggest thing for artists both large and small alike is getting over the jitters for putting something out that is live and "raw". VNUE has overcome this to a large degree because we mix and master everything on the fly for our clients - folks such as Peter Frampton, Devo, Blondie, Simple Minds (above), and others.  We have built up trust in that regard - quality unsurpassed.

For the average artist, however, you simply must be confident in your art, and treat it like a live broadcast.  It is going to go out, like it or not, right after the show (which is how you can increase your sales potential).  This additional revenue can help underwrite your tour costs, and provide additional exposure so you are not GIVING away your content to gain exposure.  You have worked hard for it.  Let fans support you buy buying it - and buying into you.

There are a lot of other opportunities out there too, today, to help you make money.  But you must be willing to think outside of the traditional box, and take some risks.  There is a glut of content out there, and everyone wants to call themselves an "artist".  You need to differentiate yourself, not just by your music, but by your effective grassroots marketing, and your strategies.  And you must tour.  Tour hard. Fans are built one by one, at each show - not by hoping you get a "LIKE" on social media, or a one-hit wonder on the radio (fading fast, folks).

At the end of the day, the industry has changed - but the work ethic to get to the top has not.  Work hard, play hard, and create a name for yourself.  Be smart, and use smart tools to help get you there.  Focus on that, and you stand a good chance of making a living at your art.



The subtle differences between "instant live" and a classic live album.

It often comes up in conversations with managers and labels that they are contemplating doing a "live record" release in the near future, and are therefore hesitant to do something with VNUE because of that.  Given the number of times this comes up, I thought I would take a moment and share the differences between VNUE experiential products, and standard retail-released CDs and other products.

Since the dawn of the record business, bands and labels have put out live records.  These albums traditionally capture the live excitement of the show, and fans have always loved this kind of thing.  However, with the advent of technology, and the Internet, we all know in this industry that recorded music sales overall have taken a fairly steady slide over the years.  This is highlighted by the recent announcements of such major retailers as Best Buy, who are pulling CDs off the shelves. Others such as Target are exploring the option.

Yet, bands and labels still opt to spend tens of thousands of dollars, if not more, to release traditional CD/DVD sets either D2C (Direct to Consumer) online, or through other means.  

What they do not realize is that the shift from this type of product to more "experiential" products - such as our instant live CDs made famous by DiscLive - is well under way.

VNUE, and through DiscLive and, our exclusive brands, produces live concert recordings in pristine quality, and releases that content to fans right after the show.  Typically we follow a tour and capture every night, so that fans get to relive THEIR experience, which becomes a cherished memory of the show with their favorite band.

What most folks don't know is that this is a completely different product than the aforementioned live record, and that content we record for fans on the night can then be repurposed to be included with the more classic DVD/CD set.  They are two different products, destined for two different audiences, yet by utilizing content we have already amortized in our business model, artists and labels can spend less and still achieve additional revenue from the original recordings we produced.

Case in point is our work with legendary performer Peter Frampton.  DiscLive (as Abbey Road Live), recorded over 100 shows with Peter on his "Frampton Comes Alive 35" tour, all of which were sold as limited edition collector CD sets, and are still available online.  After the tour was over, Peter went back and picked out his favorite songs from the shows along the way, remixed them, and released a CD/DVD set through Eagle Rock Entertainment. 

So, not only did Peter realize revenue from our experiential products, he also realized significantly more upside by offering the traditional CD/DVD combo after the fact.   Fans were able to get the product(s) they wanted, and the revenue opportunity was extended with a much lower cost factor by not having to send more crews out to record what was already being recorded.

I would encourage any artist who is considering a live record to reach out to VNUE first, to see how we can create a win across the spectrum by connecting the artist with the fans through our unique products, and pushing up the bottom line by leveraging our ability to repurpose content.  As I often say (and my co-workers probably are tired of hearing), our "instant" products are only the touchstone of the bigger opportunity.